Magic

Process

How magicworks.

From a small promotional campaign to a larger brand presence, we connect exposure strategy, social content and hands-on media sales work.

Step 01

Understand

What does the brand need to accomplish?

Objectives before tactics. If the goal is unclear, everything after it is guesswork.

  • Magic team during the understand stage of a campaign

    01 — Understand

    What does the brand need to accomplish?

    Objectives before tactics. If the goal is unclear, everything after it is guesswork.

  • Magic team during the study stage of a campaign

    02 — Study

    Where will the right people discover your brand?

    Explore the audience, social channels and real-world environments that make sense for your exposure strategy.

  • Magic team during the design stage of a campaign

    03 — Design

    What will make your brand worth noticing?

    Plan the promotional format, product story, social content and customer experience around your goals.

  • Magic team during the prepare stage of a campaign

    04 — Prepare

    Get the media sales team ready to represent your brand.

    Product knowledge, brand voice, content plans, equipment and customer questions — prepared before the campaign starts.

  • Magic team during the show up stage of a campaign

    05 — Show up

    Bring the promotion to life on the ground.

    Set up the campaign, coordinate the team and create a welcoming brand presence — with every detail considered.

  • Magic team during the engage stage of a campaign

    06 — Engage

    Capture the story. Start the conversation.

    Create social content, demonstrate the product, answer real questions and connect brand awareness with an informed next step.

  • Magic team during the read the room stage of a campaign

    07 — Read the room

    Understand customer response.

    Capture what happened: interest, confusion, comparisons, timing, environment performance.

  • Magic team during the adjust stage of a campaign

    08 — Adjust

    Improve based on what actually happens.

    Change the message, the location, the schedule or the approach — whatever the field says to change.

  • Magic team during the build from there stage of a campaign

    09 — Build from there

    Take what works and keep moving.

    Scale the version that earned it, and keep testing the next variable.

You see the moment.
We see everything it took to create it.

Talk strategy